James Wines

Denny’s Flagship

Wrapped in a yolk-yellow nest of painted aluminum cantilevered ribbons, the Denny’s Flagship acts as a bright yellow beacon even at the center of 3 miles of neon lights. Denny’s executives are calling it the ‘Diner of the Future’. James Wines of SITE in New York was chosen to lead the design of the rebranded Denny's Flagship Diner. The team wanted to create a striking surface with visual intrigue to mark a transformation of the Denny's brand. Zahner’s Design Assist Group worked with James Wines' team of architects, designers, and executives to arrive at a custom formed aluminum surface. This material was shaped and then painted to create an undulating wave of yellow.